Sunday, November 15, 2009


Is Universal racist by changing movie poster? The studio changed "Couples Retreat" marketing material for the film's UK release, and removed both the black actors name and photos from the poster.

The film, which features four couples who go on vacation together, costars Faizon Love as a divorced man who takes his new girlfriend along, played by Kali Hawk were both removed to market internationally. Couples Retreat has raked in $99.3 million dollars for the studio.

Mail on Sunday film critic Jason Solomons said: ‘We don’t cater much for the black cinema-going audience in this country, which is a great shame, so it seems strange that when there are black stars in a major feature film this fact isn’t promoted. And, in terms of business decisions, this seems a pretty counter-productive one.’

The Mail on Sunday got this response from the studio:
The studio said it regretted causing offence and has abandoned plans to use the revised poster in other countries... A Universal spokesman said the revised advert aimed 'to simplify the poster to actors who are most recognisable in international markets'.

Vivienne Pattison, director of Mediawatch-UK, said: ‘I think this was an ill-conceived move. We celebrate diversity in Britain and we could have coped with seeing the same poster used in America.’

So the UK copes with blacks - really!


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