"Princess Tiana, a hand-drawn throwback to classic Disney characters like Cinderella and Snow White, has a dazzling green gown, a classy upsweep hairdo and a diamond tiara. Like her predecessors, she is a strong-willed songbird (courtesy of the Tony-winning actress Anika Noni Rose) who finds her muscle-bound boyfriend against all odds.
“Finally, here is something that all little girls, especially young black girls, can embrace,” Cori Murray, an entertainment director at Essence magazine, recently told CNN.
To the dismay of Disney executives — along with the African-American bloggers and others who side with the company — the film is also attracting chatter of an uglier nature. Is “The Princess and the Frog,” set in New Orleans in the 1920s, about to vaporize stereotypes or promote them?
The film, directed by Ron Clements and John Musker, two of the men behind “The Little Mermaid,” unfolds against a raucous backdrop of voodoo and jazz. Tiana, a waitress and budding chef who dreams of owning a restaurant, is persuaded to kiss a frog who is really a prince.
The spell backfires and — poof! — she is also an amphibian. Accompanied by a Cajun firefly and a folksy alligator, the couple search for a cure.
After viewing some photographs of merchandise tied to the movie, which is still unfinished, Black Voices, a Web site on AOL dedicated to African-American culture, faulted the prince’s relatively light skin color. Prince Naveen hails from the fictional land of Maldonia and is voiced by a Brazilian actor; Disney says that he is not white.
“Disney obviously doesn’t think a black man is worthy of the title of prince,” Angela Bronner Helm wrote March 19 on the site. “His hair and features are decidedly non-black. This has left many in the community shaking their head in befuddlement and even rage.”
Others see insensitivity in the locale.
“Disney should be ashamed,” William Blackburn, a former columnist at The Charlotte Observer, told London’s Daily Telegraph. “This princess story is set in New Orleans, the setting of one of the most devastating tragedies to beset a black community.”
ALSO under scrutiny is Ray the firefly, performed by Jim Cummings (the voice of Winnie the Pooh and Yosemite Sam). Some people think Ray sounds too much like the stereotype of an uneducated Southerner in an early trailer.
Of course, armchair critics have also been complaining about the princess. Disney originally called her Maddy (short for Madeleine). Too much like Mammy and thus racist. A rumor surfaced on the Internet that an early script called for her to be a chambermaid to a white woman, a historically correct profession. Too much like slavery.
And wait: We finally get a black princess and she spends the majority of her time on screen as a frog?
“Because of Disney’s history of stereotyping,” said Michael D. Baran, a cognitive psychologist and anthropologist who teaches at Harvard and specializes in how children learn about race, “people are really excited to see how Disney will handle her language, her culture, her physical attributes.”
Mr. Baran is reserving judgment and encourages others to do the same. But he added that the issue warrants scrutiny because of Disney’s outsize impact on children.
“People think that kids don’t catch subtle messages about race and gender in movies, but it’s quite the opposite,” he said.
Donna Farmer, a Los Angeles Web designer who is African-American and has two children, applauded Disney’s efforts to add diversity.
“I don’t know how important having a black princess is to little girls — my daughter loves Ariel and I see nothing wrong with that — but I think it’s important to moms,” she said.
“Who knows if Disney will get it right,” she added. “They haven’t always in the past, but the idea that Disney is not bending over backward to be sensitive is laughable. It wants to sell a whole lot of Tiana dolls and some Tiana paper plates and make people line up to see Tiana at Disney World.”
Few people outside the company have seen footage of the movie. Among them are consultants like Oprah Winfrey, whom Disney asked for input on the racial aspects of the film and was cast as Tiana’s mother. (Movie theater owners and members of the N.A.A.C.P. have also been shown scenes, and the reactions, according to a Disney spokeswoman, were “extremely positive.”)Rather, fueling the debate are photos of related merchandise taken from a toy industry event, a one-minute teaser trailer and Disney’s enormous cultural impact.
Disney executives think people should stop jumping to conclusions about “The Princess and the Frog.” A producer of the film, Peter Del Vecho, said: “We feel a great responsibility to get this right. Every artistic decision is being carefully thought out.”
Ms. Rose, familiar to movie audiences for her role in “Dreamgirls,” has also defended Disney. “There is no reason to get up in arms,” she told reporters at a recent Los Angeles Urban League dinner. “If there was something that I thought was disrespectful to me or to my heritage, I would certainly not be a part of it.”
Ms. Winfrey declined to comment. A spokesman for the N.A.A.C.P. said the organization had no immediate comment.
Getting “The Princess and the Frog” right is of enormous importance to Disney. The company needs hits, as evidenced by a recently announced 97 percent drop in quarterly profit. The Disney Princess merchandising line is a $4 billion annual business and the company has plans for Tiana to be everywhere. Get ready for Tiana dresses, elaborate dolls and Halloween costumes.
The movie also marks a return by Disney to traditional hand-drawn animation. A failure could be the final nail in the coffin of an art form pioneered by Walt Disney himself.
In the last 20 years, Disney has made huge strides in depicting race. In 1997, the company’s television division presented a live-action version of “Cinderella” with a black actress, the singer Brandy, playing the lead. In 1998, “Mulan” was celebrated as a rare animated feature that depicted Chinese characters with realistic-looking eyes; most animated films (even those from Japan) had Westernized versions of Asian people until that time.
THE debate surrounding “The Princess and the Frog” illustrates how difficult it is to deal with race in animation, experts say. Cartoons by their nature trade in caricatures.
“This is one of those situations where I am ashamed of the black community,” Levi Roberts said in a YouTube video. “Are we being racist ourselves by saying this movie shouldn’t have a white prince?”
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